Inbound Marketing Generalist & Digital Strategist
Nov 2011 - present

Stikky Media, VICTORIA, BC

At Stikky Media, I am the lead social media strategist, analyst, and manager. We do more than set-up, design, and management of Facebook, Linkedin, and Twitter accounts. We integrate and create information management and online listening tools with RSS, build and support online multi-channel campaigns, and return positive results for our clients in industries such as municipal government, tourism, retail, entertainment, real estate and mortgage.

Associate Staff, Teacher’s Assistant: Digital Communications 330
March 2011 - present

Royal Roads University – VICTORIA, BC

As the Assistant Professor of Digital Communications 330, part of the Bachelor of Arts in Professional Communications, at Royal Roads University, I've introduced data analysis techniques, social media campaign development, and online community behaviours to over two hundred students.

Instructor, Web Design and Intenet Marketing Program
November 2011 - present

Q College – VICTORIA, BC

At Q College, a division of North Studio, I teach Social Media and SEO to the Website Development and Internet Marketing, to the YMCA's Youth Mean Business project, as well as private lessons and social media bootcamps to private business owners and other individuals.

Business Solutions Strategist
January 2011 - Nov 2011 – VICTORIA, BC

At my roles included sales, project management, copywriting, training for WordPress websites, and specialized in social media. With, I developed social media communication strategies for clients in the real estate, mortgage, tourism, and insurance industries as well as organizations in the non-profit sector.

Director of Writing and Audience Analysis
Nov 2009 - present

Outpost Communication, VICTORIA, BC

As Director of Writing and Audience Analysis I am responsible for researching the intricacies of the client's industry, producing new information and editing exisisting material for web publication, keyword research, and online opportunities. I specialize in information tools, such as reasearch dashboards and online listening tools, as well as the creation, oversight, and management of social media campaigns.

  • Member: 2009 - Present - Social Media Club, Victoria BC
  • Member: 2005 - Present - Victoria Taiji Academy, Victoria BC
  • Volunteer: 2007 & 2009 - Salmon Arm Roots & Blues Festival, Salmon Arm BC
  • Volunteer: 2009 - Diversity Challenge, Camosun College (Interurban Campus), Victoria BC
  • Volunteer: 2009 - Gorge Waterway Festival, Victoria BC
  • Volunteer: 2009 - Canadian College of Perfoming Arts, Victoria BC
Royal Roads University, Victoria BC
Bachelor of Arts, Professional Communication
The RRU program focused heavily on strong professional writing skills and strategic messaging. Courses focused on new media communications including social media strategy, information tools, and online audience analysis with an equal mix of traditional courses like organizational communications, rhetoric, writing, and more.
Camosun College (Landsdowne Campus), Victoria BC
Diploma, Arts
With a Diploma of Arts from Camosun College I have a solid understanding and applied knowledge of literature, logic and philosophy, as well as critical thinking and time management skills.
  • Techincal Writing
  • Plain Language Writing
  • Speech Writing
  • Technology Journalism
  • Writing for Various Mediums, such as: Theatre, Print, Web, and Screen
  • Marketing & Advertising Copy
  • RFP and Quote (Creation and Response)
  • Enthymematic and Paradigmatic Rhetoric

Coding, Blogging & Misc
  • HTML5
  • CSS3
  • Basic Javascript & PHP
  • SEO and SEM Experience
  • Adobe Photoshop & Indesign
  • Microsoft Office Suite
  • Wordpress
  • Posterous
  • Tumblr
  • Blogger
  • FriendFeed
  • Facebook Pages
  • Google Plus
  • Instagram
  • Video Production & Editing
  • Digital Photography

Other Info
  • Reverse Mentorship Experience
  • Presentation and Demonstration Experience
  • Experience Training and Managing Contractors
  • Active Volunteer and Teacher
  • Strong Interpersonal and Teamworking Skills
  • Available for contracts through Stikky Media
  • Available for Hire for Longer Term Projects
  • Available for Tai Chi Workshops and Private Lessons
  • Valid Drivers License